Inspire Inclusion with Zong 4G: Azra Tahir of MamaMia

Join us in celebrating Women's Day with our #InspireInclusionwithZong4G campaign, where we're partnering with a prominent Instagram influencer to shine a spotlight on small-scale women-led businesses in Pakistan. In this series of blog posts, we're amplifying the voices of entrepreneurs like Azra Tahir of MamaMia, who deserve to be highlighted.

In the midst of the Covid-19 pandemic in 2020, Azra Tahir took a leap of faith and ventured into the culinary world with her business, MamaMia. With a passion for cooking that had long been ingrained in her soul, Azra saw an opportunity to turn her love for creating delicious dishes into a thriving business.

Transitioning from a sabbatical, Azra embraced the challenge of starting her own culinary venture with unwavering determination. Supported by her family's encouragement, she navigated the uncertainties of entrepreneurship with grace and resilience.

As a woman accustomed to wearing multiple hats, Azra understands the importance of balancing her professional aspirations with her personal responsibilities. She credits her ability to manage various facets of her life to having clear priorities and a supportive environment. In her view, dismantling traditional gender roles within the family unit is essential for women to thrive in their chosen endeavors. Azra's husband's willingness to shoulder household responsibilities allows her the freedom to concentrate on growing her business without constraints.

The heartwarming response from her customers serves as Azra's driving force, fueling her passion and determination to deliver excellence in every culinary creation. With each positive review and satisfied customer, she finds renewed motivation to push boundaries and exceed expectations.

Azra's advice to aspiring entrepreneurs is simple yet profound: take the first step with confidence, keep your goals in focus, and exercise patience as success takes time to materialize. Her journey with MamaMia exemplifies the power of perseverance, resilience, and unwavering dedication to one's passion. Through her story, Azra inspires others to pursue their dreams fearlessly and embrace the journey with optimism.

If you wish to follow her journey or support her business, you can find her on Instagram using the following link: MamaMia