• Character

• Integrity
• Responsibility
• Pro-activeness
• Respect
• Trust

• Capability

• Knowledge
• Skill
• Competence

• Commitment

• To myself
• Team
• Company
• Customer
• Stakeholder
• Society

• Communication & Cooperation

• Empathy
• Effective Interaction
• Unconditional Positive Regard
• Prompt

• Customer Centric is our business ideology

We believe

• Customer is the source of value addition and continuous improvement.
• End user perception is consequential for all our endeavors and investment.
• Only customer centric company wins respect.

• People oriented is our management philosophy

We believe

• In admiring laws of nature over artificial / synthetic laws.
• Each employee has unique potential to become a talent as long as the condition
  is appropriate.
• Conducive atmosphere that features care, respect, trust and understanding will optimize full employee potential.
• Human resource is the most creative and valuable asset of the company, and
  is the foundation of enterprise development.

• Innovation & Pragmatism is our distinct character

We believe

• Innovation is our social responsibility.
• Only by innovation, unique or differentiated services & products can be offered
  to customers.
• Innovation ensures long term sustainability and growth.
• Innovation is not mystical, every improvement and reform is an innovation
• Our spirit of innovation is pragmatic not fictional
• Pragmatic attitude ensures alignment of innovation with strategy

• Teamwork & Cooperation is our working spirit

We believe

• Teamwork divides the task and multiplies the success.
• Customer perception depends on collective enterprise output, not on
  individual excellence.
• Cooperation and synchronization of our efforts create sustainable value and competitive edge.
• Teamwork will foster sense of belonging, honor and promote staff loyalty.
• As individual, we are drops. As team, we become an ocean.

• Performance Driven is our inherent culture

We believe

• In focusing our work on company performance improvement.
• Our efforts are valuable only when they help achieve overall organizational goals.
• Visible performance as well as invisible competence continuously improves
  our capabilities.
• Only comprehensive, coordinated, and sustained performance makes sense
  for company.

• Honesty & Humility is our enterprise image

We believe

• "Humility" inspires confidence, open mind, and respect for others.
• Honesty and humility ensure sustainable and steady business growth with
  resilience to adverse conditions.
• Honesty and humility should be our inherent character for pursuing excellence.

• Harmony but Diversity is our interpersonal intelligence

We believe

• Diversity stimulates sense of tolerance and flexibility, making our company vibrant.
• People with different views and approaches are source of collective wisdom,
  Differences Create Value.
• Cooperative insight and collective intelligence lead to smart decision making.

• Customers

• We shall become a digital fabric of harmony and accord, uniting people across
  the nation.

• Team

• We envision developing the most satisfied professionals eyeing outstanding
  personal and organizational growth stimulating sense of comradeship.

• Shareholders

We shall be

• Admirable for shareholders earning value and respect.
• A role model among all China Mobile overseas operations.

• Partners

• Partners are our essential allies with shared aims and aspirations for mutual
  progress and success.
• Partners are as good as our management.

• Society

• We shall enrich people's lives and synergize the nation through future oriented digital life-style and being socially responsible.